Gary founded ACE of TEXAS in 2014 after recognizing a need in the West Texas area for experienced, trustworthy property tax representation. Before starting the company, Gary spent over 10 years as an appraiser at the Lubbock Central Appraisal District, giving him valuable firsthand knowledge of how property values are determined and defen
Gary founded ACE of TEXAS in 2014 after recognizing a need in the West Texas area for experienced, trustworthy property tax representation. Before starting the company, Gary spent over 10 years as an appraiser at the Lubbock Central Appraisal District, giving him valuable firsthand knowledge of how property values are determined and defended.
In addition, Gary served the Lubbock community for nearly 20 years as a licensed Professional Inspector, further strengthening his expertise in residential property condition and valuation factors. His combined experience provides clients with a powerful advantage when negotiating with the appraisal district and presenting cases before the Appraisal Review Board.
Brandi joined ACE of TEXAS in 2018 and brings deep local knowledge and appraisal experience to the team. A lifelong Lubbock resident, she previously worked at the Lubbock Central Appraisal District for nearly four years, where she served as a Senior Appraiser.
Her understanding of local neighborhoods, market trends, and the valuation proce
Brandi joined ACE of TEXAS in 2018 and brings deep local knowledge and appraisal experience to the team. A lifelong Lubbock resident, she previously worked at the Lubbock Central Appraisal District for nearly four years, where she served as a Senior Appraiser.
Her understanding of local neighborhoods, market trends, and the valuation process allows her to build strong, evidence-based protest cases for homeowners and investors alike. Brandi’s local roots and dedication to clients make her a trusted advocate throughout the protest process.
Marcus joined the ACE of TEXAS team in 2024, bringing extensive real estate valuation experience. He began his career at the Lubbock Central Appraisal District before becoming a Certified Residential Real Estate Fee Appraiser, a role he has held for the past six years.
With more than 18 years of experience in the Lubbock real estate market
Marcus joined the ACE of TEXAS team in 2024, bringing extensive real estate valuation experience. He began his career at the Lubbock Central Appraisal District before becoming a Certified Residential Real Estate Fee Appraiser, a role he has held for the past six years.
With more than 18 years of experience in the Lubbock real estate market, Marcus offers clients a sophisticated understanding of property values, comparable analysis, and market behavior — key elements in achieving successful protest outcomes.
At ACE of TEXAS, we offer a hands on approach to handling your property taxes. Our fees are based on the amount of time and resources required to do the job correctly and appear in person to negotiate with the district's appraisers as well as appearing in person at any needed Appraisal Review Board hearings. Our rates are some of the lowest in the state. In addition, we have a combined 15 years of actual LCAD appraisal experience and the same as Property Tax Consultants right here in Lubbock. Nobody in the business can lay claim to even a fraction of that experience. We live in this community and we understand the area. Don't gamble with your property taxes, let Ace of Texas help you today. We know how to play the game!
At ACE of TEXAS, we understand that rising property taxes can feel like a never-ending battle. Homeowners work hard to build equity and stability, yet year after year property values — and tax bills — continue to climb. That’s where we come in.
Our team is dedicated to protecting homeowners by aggressively and professionally protesting unfair property tax assessments. We handle the entire process for you, from analyzing your property valuation and gathering evidence to filing protests and representing you before the appraisal district. You don’t have to navigate confusing paperwork, deadlines, or hearings alone — we take care of it all.
We believe property owners deserve a fair assessment, not an inflated one. Our mission is simple: reduce your tax burden whenever possible and make sure your voice is heard. With experience, local market knowledge, and a commitment to our clients, we fight the continual increases so you can focus on what matters most — your home and your family.
When you partner with us, you’re not just hiring a consultant. You’re gaining an advocate who stands in your corner every step of the way, year after year.
Let us fight the battle — so you don’t have to.
At ACE of TEXAS, we know that for investors and business owners, property taxes are not just a bill — they are a direct hit to your bottom line. Whether you own a handful of rental homes, multifamily units, or a large portfolio across multiple locations, continually increasing property values can erode cash flow and reduce your return on investment year after year. We exist to help stop that from happening.
Our team specializes in representing owners of rental and income-producing properties by aggressively protesting inaccurate or inflated property tax assessments. We perform detailed market analysis, review income and expense data when applicable, identify inequities, and build strong cases designed to achieve the maximum possible reduction. From filing protests to negotiating with appraisal districts and representing you at hearings, we manage the entire process so you don’t have to spend valuable time dealing with bureaucracy.
For portfolio owners, we provide a strategic, scalable approach. Instead of treating each property in isolation, we evaluate your holdings as a whole to identify opportunities, prioritize high-impact reductions, and create consistency across valuations. Our goal is simple: protect your profitability, improve your cash flow, and ensure your properties are assessed fairly — not excessively.
Property taxes will continue to rise. That’s the reality. But you don’t have to accept it without a fight.
We handle the battle — so your investments can perform the way they’re supposed to.
Simplify your payment process with our secure online bill payment system. We prioritize your convenience while maintaining top-notch security for your transactions.